Blackface Tactics: Accidental or Marketing Strategy
Written by Dimitri McKay
Over the past few days there have been an outbreak of blackface tactics used throughout the fashion world with some of the top brands in the industry. The brands Gucci, Prada, and Moncler all used blackface marketing tactics for some of their new products. All of the companies took their products off the market after catching major criticism from social media over the weekend. Is this a coincidence or could it be a marketing strategy for some of the companies? I think that the companies are doing this on purpose in order to boost their sales. I also think it is no coincidence that these companies used these tactics around the same time to market new products.
It will definitely be interesting to see what these tactics do to the company’s market trends over the next few days and weeks. Celebrities and influencers such as rapper T.I. and producer Spike Lee have called for African Americans to boycott purchasing from these companies due to their use of blackface with their products. The company’s next moves will be crucial to their brand and overall consumer base; losing African American customers will cost the companies a lot of their business. Gucci has recently reached out to Harlem fashion icon, Dapper Dan to discuss how the brands can overcome the situation and how to prevent it from happening again.
Katy Perry’s shoe line had a pair of high heels that resembled a blackface on them. She has since removed the shoes off the website due to recent controversy. For the next few weeks these companies will have to be very careful and strategic on what their next marketing strategies will be; in order to recover some of the customers that have boycotted as a result of their blackface tactics.