Jack Daniel’s Art, Beats & Lyrics Brought Culture to NBA All Star 2019


Written by Sheria Rowe

Whether you’re a whisky drinker or not, Jack Daniel’s was the highlight drink of 2019 NBA All Star Weekend and it was a HIT! The Jack Daniel’s Art, Beats & Lyrics event brought out culture with an art exhibit featuring local and national artists, live performance by Rapsody, a virtual reality tour of the Jack Daniel’s Distillery, and Jack Daniel’s!

Taking place at the Grady Cole Center in Charlotte, NC, Art, Beats & Lyrics quickly reached capacity with art and culture lovers. Creative and unique pieces of artwork was showcased from over 30 artists. Throughout the Grady Cole Center, guests had the opportunity to try some of Jack Daniel’s signature cocktails, with libation booths spread throughout. “The Hip Hop Revival” being our favorite during the event! This crafted cocktail consisted of Jack Honey, ginger honey syrup, and lemon juice.

With so many different pieces of work from talented artists, it was hard to choose one favorite. Among the art, we enjoyed seeing the converse high-top shoe which was made of concrete, a painting featuring Marvel’s Black Panther, a boldly lit cube with different hip hop artists, a painting which highlighted Christopher “Biggie” Wallace and more.

We are looking forward to seeing more of Art, Beats & Lyrics in different cities; to celebrate culture, art, and music!

cover photo credits: Sabrina Clark