Amazon Ads Accelerated Growth Set to Book Close to $10 Billion
Amazon’s ad business is quickly moving up on the giants of online advertising and currently on track to book close to $10 billion a year in annualized sales. Amazon reported $2.5 billion in sales in their third quarter.
With the accelerating growth of Amazon's advertising business it’s starting to be competitive to other digital ad platforms, such as Google and Facebook. Several large and small advertisers have already opted to move their budgets from Google search to Amazon ads.
Amazon's ad service is appealing to brands who want to connect their ad dollars to direct customer action. While Amazon's ad business is rapidly growing it still has a long way to go.