How Argaux’s Wine Delivery Business Pivoted During COVID-19
We are all trying to navigate through these unprecedented times. Sadly, there has been an influx of businesses closing due to the COVID-19 pandemic. From stay-at-home orders to an increase in job loss, businesses have been hit hard from all types of industries. On the positive side, there’s been a handful of industries that have been able to thrive during this time. Argaux’s Wine Delivery service is one that has been able to pivot during COVID-19.
When the stay-at-home order was put into place, Argaux’s team doubled down on original products that educate, engage, and create experiences during an uncertain, volatile, and isolating time. In two months, Argaux’s business has seen exponential growth as a result of the customer perspective. Their team focused their energy on what they knew their customer wanted: Unparalleled customer service, a streamlined, friendly, and straightforward online wine shop, and experiences to be enjoyed at home with friends and/or family virtually.
Argaux never lost sight of the consumer, as our homes become our lives, wine is a way for the stressed to decompress with a glass of Rosé, the socialite to reconnect with friends and family over a Quarantine Edition Blind Tasting Kit, and the ‘bored out of their minds’ to experience something new from the Drink Small Series featuring small production, family-owned, responsibly farmed wineries and why it’s important now more than ever to support them.
Argaux started as a passion project between two friends who enjoyed throwing dinner parties in college. Arden and Margaux met their Freshman year at the University of Arizona. They bonded over their love of food, cooking and entertaining. Plus, they share the exact same birthday: February 20th, 1992.
Their friendship grew over monthly dinner parties they co-hosted for friends and roommates. Soon they were known as the “dinner party enthusiasts” and their appetite for all things food and cooking fostered their newfound interest and passion for wine. By their senior year in college friends called Arden and Margaux, Argaux.
Various wine bars around Tucson became their “library” where they’d ponder the possibilities and dream up a business plan for what once was a passion project, and now a budding business.
Today, Arden & Margaux are both sommeliers. Their business―Argaux―is 3 years old and based in Costa Mesa, California.