D.K. Shin is a luxury men’s and womenswear denim brand that just launched their first collection. D.K. Shin denim is made from Japanese selvedge denim. With this method (selvedge), it gives maximum stretching capabilities. This gives extra space for comfort that is hard to find in most denim products. Because of the stretch element, the jeans mold to the consumers body creating the perfect fit and providing unmatched comfort.

“D.K. Shin goes where few have gone before in the denim world combining comfortable stretch with premium selvedge to create a one of a kind product. The design details in this Moto-style inspired, first season pop so hard that you remember these jeans when you see them”, says Founder Andre Williams.

D.K. Shin also supports sustainability with its free lifetime denim repair program which keeps consumers from overbuying products and reducing fashions global carbon footprint.

In addition to the luxury brand’s unique design and sustainability, D.K. Shin gives customers the option to donate 5% of their purchases to support global causes, which include breast cancer awareness, creating equality, COVID-19 response fund, support Black history and heritage and Improving education.

D.K. Shin founder, Andre Williams is a former NFL player with a passion for entrepreneurship. Starting his fashion journey in 2015, Andre created the Runningman shoe, an ultra-low-top leather sneaker and casual shoe built for the young professional. Over the next 4 years, he completed two more NFL seasons, became a fitness pro, and built two denim brands, All Weather Workers & Travelers (AW) & World of D.K. Shin (D.K. Shin).

Business Mogul: What inspired you to create the luxury denim brand, D.K. Shin?

Andre: D.K. Shin wasn't my first clothing brand. It wasn't even my first denim brand. I started in footwear. Being an NFL runningback, I marveled at the idea of creating my own shoe. The Runningman Red Herring is an ultra low top leather sneaker I created in 2015 that took inspiration from Vans, PF Flyers, & Converse to create a premium casual leather shoe for the young professional.

After creating the shoe and falling in love with the design process I realized that footwear wasn't the problem for me, it was jeans. I had given up on them in college after ripping two pairs. There was no fit to match my athletic build, and so I created AW, the All Weather Workers & Travelers premium selvedge denim jeans in an athletic fit. For me, denim was rugged & handsome on a man because it replaced lines and curves with creases, corners, and edges. This is why I insisted on the best fabric and 100% cotton to create them.

D.K. Shin was the antithesis of AW. I decided to break all the rules I abided by in the creation of AW for two reasons. First, I think, jeans are beautiful on a woman because it adds lift where it's needed, it accentuates her curves, and smoothes everything below the belt. Second, sometimes men aren't going for rugged handsomeness, just comfort. In order to accomplish this, the stretch is needed. I hope to include design details to the same effect every season with D.K. Shin.

Business Mogul: Customers have the option to donate 5% of their purchase to a cause, what inspired you to include this component with your brand?

Andre: The 5% donation was inspired by the fact that there is a sort of revolution and a transformation taking place right now in America. People are coming to the realization that we are indeed entering a new era and things will not operate the way they always did. We cannot continue to waste like we've done, exclude others like we've done, and ignore the problem like we've done. Even though there are many ways to address our society's issues, we don't always know the first step to take. The 5% donation is a good first step. At least now we can begin to think about the things that we are passionate about and give something towards that.

Business Mogul: In addition to DK Shin, you've created and built other brands. For you, how important is to for athletes to expand their careers outside of the physical sport?

Andre: For me, I felt that expanding my career beyond the sport was common sense because I always considered myself a serial entrepreneur. I always had an urge to create. I never gave up on any of my ideas, even though it didn't make sense at the time. Now everything seems to be coming together while many of my peers are nearing the end of a sports career we all knew would be short-lived. Unless you are a Tom Brady or a Phillip Rivers, the 3rd decade of life doesn't include much pro sport. I knew eventually, I'd have to find a new game to play and I wasn't going to be sitting at home wondering about a game plan.

The new collection is now available, visit https://daekshinco.com/!!

Stay connected with the luxury brand: @daekshinco

Black-Owned Luxury Denim Brand with a Focus on Giving Back: New Collection Now Available