Self-Love Beyond Summer with Matte Collection Swimwear
Written by Renee Hart
Summer is approaching, which means it’s time to purchase summer essentials like swimwear. Women are anticipating the new colors, prints, and styles for the season. This is supposed to be an exciting time, but for some women, summer is subconsciously weighing down on insecurities. Summer encourages showing off more skin. Social media and industry standards have influenced the 'perfect body' culture to be a skinnier and leaner look. The pressure to fit these beauty standards has women seeking surgery, extreme diet and exercise regimes, and other life-threatening alternatives. Women who are tired of conforming embrace their natural physique and demand change.
Consumers challenge the fashion and beauty industries to promote diverse body types, shapes, and sizes. Celebrities such as Rihanna and Lizzo promote body inclusivity on their platforms because everyday women look different and deserve to be seen. While some brands must revamp their messaging, Justina, founder of Matte Collection Swimwear, sets the pace for body normality to embrace your natural body in affordable, minimalist, and body-positive swimwear.
Justina, Founder of Matte Collection Swimwear
Matte Collection Swimwear operates under the guiding philosophy of 'for women, by women.' The founding idea behind Matte Collection is that every woman deserves to look and feel their best without spending too much money on clothes. The company believes that embracing a clean, simple, minimalist look is the best way to accomplish this goal.
Since its creation, with the support of its staff and beloved customers, Matte Collection has experienced massive growth, even crossing over into multiple major international markets. The company prides itself on being forward-thinking and keeping everyday women's bodies, shapes, and styles at the forefront of its clothing designs and its way of conducting business.
Matte Collection Swimwear is gearing up for the launch of its body positivity campaign with the lead ambassador, Angela Simmons. The purpose is to encourage people worldwide to love their unique look and be confident in their skin.
Swim season can be intimidating, and it's easy to feel judged and insecure around people who fit the beauty standard and deemed appropriate to wear certain swimwear. Justina understands that swimwear season can be daunting to some women with the pressure to be summer body ready. Body positivity is one of the main focuses of the brand. "I wanted to do something to make EVERY woman feel beautiful. Nobody likes to feel excluded, so I try to keep that in mind as I design a new line," she says. Being comfortable in your skin can take years to grow accustomed to. The collection has something for any body type at every comfort level.
Simmons currently uses her platform to encourage women from all walks of life to be confident and immerse in self-love. She is no stranger to criticism in the public eye since her natural body sparks conversations and debates on social media. The celebrity ambassador fights the societal pressure to not feel shame about her body and continues to flaunt her physique with confidence. "People commenting are a small percentage of the world, and it matters more how I feel," Simmons notes. Physical appearance should not define who we are. We are created uniquely to stand out regardless of how society views perfection. McKee and Simmons believe that self-love and confidence go hand in hand.
Confidence begins with self-love, which cannot be developed overnight. It means embracing all of you, whether you like it or not. You hold the power to your happiness. Simmons states, "When you look good, you feel good. When you feel good, you look good." The framework for embracing your body requires shifting your mindset and taking action to normalize that your body is unique. Loving the skin you are in will always come with change. It is okay not to have society's perfect body.
The body positivity campaign hopes for people to be inspired by all the women of different shapes and personalities. These women are taken out of their comfort zone to put on a bathing suit that may seem risky to them. Matte Collection Swimwear hopes that this campaign encourages everyone to feel comfortable putting on a swimsuit.
Let this summer be a season of risks and the start of your body-positive journey. Check out www.mattecollection.com for the latest swimwear fashions! To get started on your body-positive journey, check out the tips from the lead ambassador!
Self-love Tips from Angela Simmons
Try action steps like mirror work or journaling
Allow yourself to see what you do not like but aim for a solution to fix it
Think about how you can love yourself in the present
Be in love with the process.