American Business Women's Day: Here Are The Beauty Industry's Leading Women Founders

On September 22, 1949, four women founded the American Business Women’s Association to celebrate and bring together working women, and ever since then the 22nd has been designated as National Business Women’s Day.  

In the beauty industry there are many inspirational founders, and to celebrate the women in beauty for National Business Women’s Day - below we are highlighting a few of the leading Women Founders, CEOs, and Inventors who are reimagining the beauty industry one formula at a time! 

Business Mogul is a fan of these four business women who are paving the way in the beauty industry.

Founder & Inventor of Palette by pak: Kate Westad

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With sustainability at its core and mission, Palette by Pak has a tight ecological footprint - from their packaging to the product, there is ZERO landfill waste here!Palette by pak 100% removes the need for 'beauty travel minis' aka 'one and done' plastic usage. Beauty Reusables is a new and emerging category, and Palette by pak is leading the charge!

About Palette by pak: Kate Westad, (founder and inventor) of Palette The Original High Fiver, found she was missing something two years ago. It was 12:05 a.m., the night before a soul-searching solo trip to Paris, her luggage was laid out across her bedroom floor. Exhausted from work but excited for her new adventure, she began packing. Her favorite beauty, cosmetic and toiletry items were all lined up, but as she looked back and forth between her luggage and the big bottles and containers, she realized there had to be a better way to take them with her.

At that moment, Palette™ The Original High Fiver was born. Between her four children and her job as an attorney, Kate took her passion for beauty products and design and figured out a way to develop and manufacture this break-through product on her own.

YENSA Beauty CEO & Founder: Jennifer Yen

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The Superfood Cosmetic, YENSA Beauty’s, mission has always been to embrace the diversity in the world today and to inspire women everywhere to face the world with confidence by following their "YEN", which means “deep desires and passions'' in English,  "color and face" in Chinese, "calm and peaceful" in Vietnamese and "money" in Japanese. As a woman-owned beauty business, YENSA is always striving to empower and support women.

ABOUT YENSA: Founded by former 'POWER RANGER' Villianess and single POWERmom Jennifer Yen. The number 8 is regarded as the luckiest number in Chinese Culture, and is a symbol that helps you make decisions that are beneficial to you, and your life. Every YENSA product is formulated with 8 Asian Superfood Ingredients for high performance, multi-tasking products that benefit your skin and soul. Learn more about the brand here.

Luna Bronze Co-Founders: Madeleine Balderson and Rhiannon Hall

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Made in Australia and now stocked globally, it is Luna Bronze’s vision to change the way you tan. By also uniquely putting skincare at the heart of their formulas, Luna Bronze has created a movement of self-tanners with the celestial confidence that comes from feeling divinely radiant, inside and out.

All Luna Bronze products are: Natural, Organic, Vegan, and Cruelty-Free! 

About Luna Bronze: The journey to create Luna Bronze’s skin-loving self tanning range began after one of the founder’s experienced skin cancer. As former lifelong sun worshippers and beach lovers, this experience was the wake-up call the founders needed to start looking after their skin. 

Determined to maintain the bronze they felt so confident in, but without the sun, they looked to find the perfect self-tan to maintain their glow. 

The search was fruitless. Despite being lovers of being tanned, nothing was worth the sun damage and the unknown consequences of lathering their skin with formulas full of chemicals. 

Intent on creating a product range that ticked every box, Luna Bronze came into orbit.

Purlisse CEO & Founder: Jennifer Yen

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Purlisse is beauty through Asian wisdom and modern philosophy! 

Their products harness the extraordinary powers of Asian botanicals into high-performing, multi-tasking nourishing and effective formulas that leaves your skin luminous and beautiful, even sensitive skin.  

About Purlisse: Purlisse is reinventing time-tested rituals into high-performing, multi-tasking modern essentials. Now women can fall in love with their skin again from tried and true Asian remedies that date back 1000s of years. The quest for founder Jennifer Yen to restore her complexion and confidence lead her to rediscover her grandmother’s Asian beauty secrets, which healed her skin and inspired her to bring her rituals to women everywhere.